Using Area of Coverage to Get Better-Matched Requests
For a Company Account, the “Area of Coverage” feature is a strategic filter that aligns your business development efforts with your operational capacity. It ensures your firm only sees the most relevant opportunities.
What is Area of Coverage?
This is a list of specific locations (States, LGAs, and Areas) where your company actively sells, rents, or manages properties. Company Accounts on premium plans can list up to 20 locations. This is more than an Agent account (10 locations), reflecting your larger operational scale.
How It Works for Lead Generation
When a seeker posts a property request, our system checks the location against the Area of Coverage listed by all vendors.
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Priority Visibility: Requests that fall within your specified coverage areas are prioritized in your view of the Requests page. This means your sales team doesn’t waste time sifting through requests for cities where you don’t operate.
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Targeted Matching: It ensures that when your team sends an offer, the location match is perfect, contributing to a higher overall Match Percentage. A seeker in Ikoyi wants to see offers from firms that know Ikoyi, not from a company based in Abuja.
Setting Your Coverage Strategically
Don’t just list every city. Be intentional.
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Core Markets: List the LGAs and estates where you have the most inventory and agent presence.
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Growth Markets: Include areas where you are looking to expand and acquire new listings.
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Specialization: If you specialize in commercial property in specific business districts, list those precisely.
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Accuracy: Keep this list updated. Remove areas you’ve exited and add new ones as you grow.
Impact on Efficiency and Conversion
This feature turns the Requests page from a noisy feed into a targeted lead stream. It increases the efficiency of your business development team, ensures you compete only where you have a competitive advantage, and ultimately leads to higher offer acceptance rates because your offers are hyper-local and relevant. It’s a fundamental setting for scaling your company’s success on the platform.